Top 5 Photo and Video Apps on iOS in the US: Q1 2025

In the first quarter of 2025, the photo and video application category on iOS in the United States saw significant activity. Here’s a look at the performance trends of the top five apps, based on data from Sensor Tower.

CapCut - Video Editor, published by Bytedance Pte. Ltd, experienced fluctuations in revenue and user engagement. The app's weekly revenue started at approximately $2.7M, declining to $958K by early March, before recovering to $1.2M at the end of March. Weekly downloads showed a similar pattern, peaking at 790K initially, then stabilizing around 600K towards the quarter's end. Active users peaked at over 22M in mid-January but decreased to about 14.8M by the end of March.

Instagram maintained a steady presence with weekly revenues starting at $1M and tapering to around $600K by the end of March. Its downloads fluctuated between 460K and 626K, with a slight decline towards the end of the quarter. Active users remained consistently high, hovering around 63M to 64M throughout the period.

YouTube, by Google, saw robust revenue figures, beginning at $19M and peaking at $25.8M in late February. Downloads varied mid-quarter but remained above 300K. Active users were steady, ranging from 125M to 126M, demonstrating its strong engagement.

Canva: AI Photo & Video Editor showed growth in revenue, reaching a high of $3.1M in late February. Download numbers were stable, with a slight increase towards the end of March, reaching 329K. Active users increased from 5.8M to 6.6M over the quarter.

Snapchat from Snap, Inc. showed an upward trend in revenue, reaching over $5M in late February. Downloads decreased from 299K to 229K, while active users remained around 47M, indicating consistent user engagement.

These insights reflect the dynamic landscape of photo and video apps on iOS in the US. For more detailed analytics, visit Sensor Tower.